Based in NY, I am a creative storyteller focused on building brands
and businesses via thoughtful, collaborative and user-friendly design.
Hi there - I'm Katie and I love to build things…from brands to products and solid teams. If there's an open opportunity I'll find a way to manifest a creative and thoughtful solution.
Comfortable in-house or agency-side, I possess a background in both marketing and product with a focus on design, creative and strategy.
I began my career working at Glacéau directly under the CEO & Founder - makers of Vitaminwater, Smartwater and Fruitwater, which ignited a passion for shaping brands, businesses and products from the ground up. Since then I have gone on to work both in-house at other start-ups as well as a number of agencies based in NYC.
I'm most passionate about storytelling and thinking big while still executing on details and finding granular moments to connect. I also have a particular knack for delving in, asking the questions with the quest to grow stronger both as a product and a company. I have directed and designed across mediums and platforms, always aiming to find the edges that make a particular brand unique.
Brands
Pepsico | Glacéau | Volkswagen | A&E | History Channel | Viceland | Makerbot | Bank of America
Taco Bell | Lifetime Channel | Metropolitan Museum of Art | BMW | Crystal Bridges Museum | American Express | Sony
Nakheel | Under Armour | Miami WorldCenter | Jamie Oliver | Marriott | Stewarts | Olive | Chase Bank
Capabilities
+ transforming start-ups
+ building brands and products - design systems
+ brand / UI guidelines
+ UX + brand strategy
+ UI / UX
+ product design
+ experiential conceptual development / design
+ photography - direction, modification and shooting
+ storyboarding / video direction / script writing
+ copywriting
+ illustration
+ print customization