Under Armour Corporate Site
Building a New Home for
Under Armour
Under Armour’s main corporate site was out of date and broken. User pathways were overlooked and forgotten. Investor Relations desperately needed a place to update shareholders and the brand needed to shine in a way it never did before.
Discovery session with 20 + core team members of Under Armour led to a number of findings in which the team was able to help craft language and design that leaned into a “Performance First” mentality.
This new home for Under Armour drove more traffic and allowed key users to get information they needed quickly. The new investor relations site was able to sync seamlessly with the market to keep all investors up to date. We also components to systemize the UI through UA’s e-commerce to drive strength and cohesion for the brand.
“My job is to get credibility back for the company, and the old adage of
‘Trust is lost in buckets, and regained in drops.’
And so I want to somehow convey that the brand is strong…”
— Under Armour Stakeholder
